Julie Gayler – CEO
Julie joined Martha in 2009 as Fundraising and Communications Manager, bringing with her a strong foundation in marketing and brand development. Her early career included roles at Mini Babybel, where she achieved her Post Graduate Diploma in Marketing, followed by senior leadership positions at the Charities Aid Foundation, including Head of Marketing & Business Development for Individual Donors and Head of Marketing and Customer Communications.
Since joining Martha, Julie’s journey has been one of continuous growth and transformation. Initially appointed to lead in fundraising and marketing, she embraced the opportunity to expand her expertise into care operations—ultimately managing all our homes. Her dedication and leadership led to her appointment as Deal Registered Home Manager, alongside her role as Director of Marketing & Communications and later Deputy CEO.
Julie’s progression is a testament to Martha’s commitment to nurturing talent and developing careers from within. With Martha’s support she has completed a Master’s Degree (MSc) in Voluntary Sector Management. In recognition of her outstanding contribution and vision, the Trustees appointed Julie as CEO in 2023.
Claire Rogerson – Deputy CEO
Claire began her career at Martha Trust in 2009 as a Finance Assistant, but it was her transition into Human Resources that truly sparked her passion for working with people. After gaining her CIPD qualification, Claire quickly established herself as a key figure in the organisation’s HR function.
Today, Claire is a vital member of the Senior Management Team, leading on HR, recruitment, and staff training. Her commitment to fostering a positive and inclusive workplace culture has helped shape Martha into an environment where both residents and staff can thrive.
Claire is energised by the variety her role brings and takes great pride in being part of an organisation that champions personal growth and excellence. In recognition of her leadership and dedication, Claire was appointed Deputy CEO in 2024.
Phil Linkin – Associate Director – Health & Social Care and Registered Home Manager, Deal
Phil began his nursing journey in 1983 as a support worker at Bexley Hospital in Kent, before qualifying as a nurse the following year. His passion for supporting individuals with complex physical and learning disabilities took root in 1998, and has shaped his career ever since.
Phil first connected with Martha Trust in an unexpected way—performing with a brass band to entertain residents, families, and staff. Inspired by the organisation’s ethos and community spirit, he joined the team shortly after as a nurse. Since then, Phil has held a variety of roles, including many years as Registered Home Manager, where his clinical expertise and compassionate leadership made a lasting impact.
Now serving as Associate Director of Health and Social Care and Registered Home Manager for our homes in Deal, Phil is the clinical lead on Martha’s Senior Management Team. He oversees the quality and delivery of care across the organisation, drawing on decades of experience in the independent care sector. His deep commitment to person-centred care and professional development continues to shape Martha’s approach to excellence.
Having been part of Martha since 2002, Phil describes this chapter of his career as one of the most rewarding. He remains dedicated to the residents, families, and staff—and says he looks forward to continuing in this role until retirement.
Kelly Hutchings – Associate Director – Finance
Kelly Hutchings joined Martha Trust in 2008 as Finance Officer, bringing with her a solid background in the insurance sector and a keen eye for financial detail. Kelly’s transition into the charity sector marked the beginning of a long-standing commitment to supporting Martha’s mission through sound financial stewardship and strategic planning.
Over the years, Kelly has played a pivotal role in strengthening the organisation’s financial operations. In 2017, she was promoted to Finance Manager, where she led on budgeting, financial reporting, and compliance—ensuring transparency and accountability across all areas of the charity’s work.
In 2024, Kelly was appointed Associate Director of Finance, joining the Senior Management Team. In this role, she oversees the charity’s financial strategy, risk management, and long-term sustainability. Her financial leadership ensures that Martha Trust continues to operate efficiently and responsibly, enabling the organisation to deliver high-quality care and support to residents.
Kelly has 17 years of finance experience, holds the level 2 AAT qualification, the CIMA Certificate in Business Accounting and is currently studying for her full CIMA qualification.
Alice Moir – Director – Fundraising and Marketing
Alice brings over 25 years of experience in marketing and fundraising, with a career that bridges both commercial and charitable sectors. She holds a BSc in Decision Sciences—an analytical degree focused on business forecasting and strategic decision-making—which laid the foundation for her data-driven approach to marketing.
Alice began her career as a Marketing Analyst at Saga, where she honed her skills in consumer insight and campaign performance. Her passion for purpose-led work led her into the charity sector, where she spent a decade as Marketing Manager at the Charities Aid Foundation. There, she led marketing for corporate charity services, including the payroll giving scheme, Give As You Earn.
Alongside her role at CAF, Alice also contributed to marketing IT support to schools at Kent County Council and provided consultancy support to smaller charities across Kent—helping them sharpen their fundraising strategies and build sustainable marketing plans.
Alice joined Martha Trust in 2010 as Direct Marketing Officer and quickly progressed through the organisation, becoming Marketing Manager, then Associate Director of Fundraising and Marketing, joining the Senior Management Team. In 2024, she was appointed to Director.
Today, Alice leads a dedicated and high-performing fundraising team at Martha. Her strategic vision, combined with a deep understanding of donor engagement and brand development, has helped grow support for the charity and amplify its mission. Alice is driven by a genuine passion to make a difference and is proud to work for an organisation that puts people at the heart of everything it does.
Hady Tagg – Registered Home Manager – Mary House, Hastings
Since joining Martha in December 2017 as a Support Worker, Hady has steadily progressed through the organisation, demonstrating a deep commitment to compassionate care and service development. His natural ability to support others and improve lives—especially those facing significant challenges—quickly became evident, leading to his transition into an administrative role in January 2021.
With a keen eye for detail and a strong sense of responsibility, Hady stepped into the role of Home Support Manager in February 2022, followed by his appointment as Home Manager in August of the same year. In August 2025, Hady proudly became Registered Home Manager, bringing with him a wealth of experience and a heartfelt dedication to the people we support.
Health and Social Care has always been his calling. Hady’s strengths lie in the administrative and managerial aspects of the role, where he thrives in creating systems that ensure safety, dignity, and meaningful outcomes for residents. Hady is passionate about contributing to the success of the service and leads with both empathy and professionalism.
His journey is a testament to the values at the heart of Martha—growth, care, and unwavering commitment to making a difference.